About the new advertising policies of Apple, Google, and Facebook in 2024, that are transforming the real estate sector.
In 2024, Apple, Google, and Facebook have introduced new policies for their advertising platforms, focusing on privacy, fairness, and transparency. These updates significantly impact the real estate sector, where effective advertising is crucial for success. In this article, we’ll explore these new policies, how they affect the real estate market, and how Connekter, our lead generation platform, can help you leverage these changes to boost your sales.
Realtors’ Concerns
We understand that many of you in the real estate industry are concerned about how the new privacy policies on social media will affect your advertising campaigns. Restrictions on targeting and limited access to detailed data can seem like insurmountable obstacles. However, it is essential to adapt to this new environment and find innovative ways to reach your target audience.
New Advertising Policies in 2024
Apple: Privacy and Consent
Apple has strengthened its focus on privacy with updates to its user tracking policies. Now, apps must obtain explicit consent from users to track their activity across different apps and websites.
Google: Targeting and Compliance
Google has introduced new restrictions on ad targeting, especially in sensitive sectors like real estate. Advertisers must comply with strict standards to avoid discrimination, which involves appropriate keyword usage and correct campaign setup.
Facebook: Fairness and Transparency
Facebook has implemented new rules to ensure fairness in housing ads. This includes banning targeting by age, gender, and zip code in real estate ads to comply with the Fair Housing Act.
Impact on the Real Estate Sector
These new policies are designed to protect consumers and promote fairness, but they also present challenges for real estate advertisers:
1. Targeting Limitations: New targeting restrictions can make it difficult to reach specific audiences.
2. Increased Costs: The need to comply with stricter regulations can increase operational costs.
3. Reduced Data Access: Stricter privacy policies reduce access to detailed user data, which can affect ad personalization.
Which Real Estate investment is best?
Connekter, our platform for prequalified lead generation, is designed to maximize the effectiveness of your advertising campaigns in this new regulatory environment. Here’s how:
1. Optimization of Targeting and SEO
Connekter uses advanced digital marketing and SEO strategies to ensure your ads reach the right audience, even with new restrictions. Our technology optimizes your ads to appear at the top of search results, increasing visibility and conversion rates.
2. Regulatory Compliance
We ensure all your campaigns comply with the new regulations from Google and Facebook. By staying updated with the latest policies, we help you avoid penalties and maintain a positive brand image.
3. First-Party Data
Connekter focuses on ethically and transparently collecting first-party data. This includes information provided directly by users through forms and registrations on our platform, ensuring compliance with Apple’s privacy policies.
4. Detailed Analytics and Reports
We provide detailed reports on your ad performance, allowing you to adjust your strategies and maximize results. Our analytics help you better understand lead behavior and optimize your campaigns for higher conversion.
Invitation to Update Your Services
We invite all our clients to contact us to update their services and make the most of these new policies. With Connekter, you can ensure your ads are always in the spotlight, increasing your sales opportunities in an increasingly competitive market.
For more details and to update your services, feel free to contact us directly. We are here to support your growth and success in the real estate sector.
Additional Resources
- Google Ads Policies – Google Support
- Apple’s App Tracking Transparency – Apple Privacy
- Facebook’s Advertising Policies – Facebook Business